Manager, Marketing Acquisition

Curo is a leading consumer credit lender serving U.S. and Canadian customers for over 25 years. Our roots in the consumer finance market run deep. We’ve worked diligently to provide customers a variety of convenient, easily accessible financial services. Our decades of diversified data power a hard-to-replicate underwriting and scoring engine, mitigating risk across the full spectrum of credit products. We operate under a number of brands including Cash Money®, LendDirect®, Heights Finance, Southern Finance, Covington Credit, Quick Credit and First Heritage Credit.

Curo is seeking a Manager of Marketing Acquisition to join the Marketing Acquisition team to support our efforts in driving sustainable growth for our U.S. and Canadian businesses.  This role reports to the Director of Marketing Acquisition and sits within the Risk team. In this role, you will have the opportunity to build marketing campaigns from scratch and make a significant impact through marketing investments. This role will have high visibility across the organization.  The ideal candidate for this role has a blend of strong qualitative and quantitative skills, is adaptive and comfortable working in non-well-defined setting and embodies the core values of Curo: fostering strong relationships, maintaining agility, prioritizing people, and embracing collaboration. 

What you will do:

• Develop and execute paid media strategies to drive profitable growth in customer acquisition for U.S. and Canadian businesses
• Establish appropriate KPIs based on expertise of the business to drive marketing channels and campaigns towards profitability
• Leverage alternative attribution methods to quantify campaign performance
• Forge strong partnerships with Risk and Finance teams to optimize return on marketing investment
• Build and Support multi-channel DTC marketing efforts through all stages of the product and marketing cycle
• Brainstorm and implement well thought-out marketing experiments and ensure results are scientifically sound
• Lead SEO strategies from an acquisition perspective with the objective to increase the revenue driven through organic search
• Oversee internal teams and external vendors on the execution of paid media campaigns and SEO strategies, with the ability to also go into platforms for campaign execution
• Ensure marketing and vendor related spend in responsible channels is spent effectively
• Lead external vendor selection for responsible marketing channels and maintain ongoing relationships
• Partner with other departments cross-functionally to support execution of marketing campaigns (e.g. Marketing, Mar-tech, legal, compliance, etc.) 

What you should have:

• Bachelor’s degree in related field from an accredited college or university required
• 8+ years experience working in a digital media-focused planning & buying role, preferably in financial services
• Hands-on experience planning, executing, and optimizing digitally driven consumer acquisition campaigns, with demonstrated success
• Expert knowledge working with Google and other ad/search partners
• Strong experience with PPC, paid media, SEO
• Strong experience creating and executing A/B marketing tests
• Extensive experience in digital campaign analytics: attribution methods, media mix modeling, conversion KPIs, CPA
• A proven track record of successfully developing and rolling out effective initiatives on time
• Ability to understand, analyze, and interpret various data sets and reports
• Comfortable dealing with non-well-defined problems and experimenting with different approaches
• Demonstrated ability to influence decision markers and work well cross-functionally
• Comfortable working in a fast-pace, matrixed organization, with multiple stakeholders across time zones

Base Salary: $100,000 - $150,000

The base salary range represents the low and high end of the anticipated salary range for this position based on the U.S. average. The actual base salary offered for this full-time position will be determined by various factors, including but not limited to, location, skills, knowledge, competencies, and experience.

All full-time salaried employees are eligible for the following benefits, starting on day one: Flexible Paid Time Off Program, Medical, Dental, Vision, Life Insurance, Disability, and other voluntary coverages. You will also be eligible to participate in our 401k program, starting on the first of the month following 30 days of employment with a company match.

This employer participates in E-Verify for US-based hires.

CURO Supports Equal Employment Opportunity. CURO (dba Cash Money^®, LendDirect^®, Heights Finance, Southern Finance, Covington Credit, Quick Credit, and First Heritage Credit) is committed to a policy of providing equal employment opportunity to all qualified employees and applicants. This commitment is reflected in all aspects of our daily operations. We do not discriminate on the basis of race, color, sex, religion, national origin, marital status, age, disability, veteran status, or genetic information in any personnel practice, including recruitment, hiring, training, compensation, promotion, and discipline. Additionally, we do not discriminate based on any other characteristic protected by applicable state/provincial or local law where a particular employee works. In addition, it is the policy of CURO to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by federal law and any state/provincial law where a particular employee works.

Notice to CURO job applicants: CURO will never ask for your personal banking information, transfer of funds, a credit card, or for you to purchase any equipment to process a job application or for training. Authorized CURO representatives' email addresses will end in @curo.com, @first-heritage.com, @heightsfinance.com, and @cashmoney.ca.